About THE HAPPY PROJECT
THE HAPPY PROJECT
The purpose of The Happy Project is to remind people that they have a reason to be happy; that reason is not a what or a where, but a who.
The project encourages people to be the reason. Giving someone the gift of happiness is one of the most empowering and magical things you can do for someone. By partnering with the Make- A-Wish Foundation, The Happy Project will give one child suffering from a life-threatening illness that gift through a wish.
With a goal of raising $10,000 to fulfill a child’s wish, THALE BLANC is helping to Spread the Happiness a few different ways. Please help to support any way you can.
How did The Happy Project start?
After a particularly bad day in New York City, Thale Blanc Creative Director, Deborah Sawaf, collapsed into the back of a yellow cab and felt the day’s frustration exhaust her. She spent the drive uptown preoccupied with her thoughts and barely spoke to the driver. But as she was gathering her things to exit, the cab driver jumped out and came around to open the door for her. The simple but completely unexpected gesture made Deborah stop and smile. Just when she needed it, his action made her feel happy and less defeated immediately. Walking into her apartment building, Deborah began to wish she could have made him realize how much his kindness mattered.
Every day, different people come through our lives, some only for a moment and some more dependably. They all have the ability to make our day better. The Happy Project Cards are meant to say thank you to those that do. Sold in a pack of 10, the cards read simply, I have a reason to be happy. And that reason is you. Carry a few in your pocket or bag, keep them at home to include in cards to loved ones, pass them out to strangers when a moment of humanity is shared. A pack of 10 cards is $20 and 100% of proceeds for The Happy Cards are donated to Make-A-Wish. Available for purchase HERE and also available in our store on Melrose Place.
It’s easy. Seriously, all you have to do is take a picture to share the love. Thale Blanc will donate $1 to our Make-A-Wish fund for every photo posted on Instagram of “The Happy Wall”. To make sure you’re counted, just post the photo with a caption of who makes you happy, include the hashtag #thehappyproject, and tag @thaleblanc. Not only will you make someone’s day, but we’ll be $1 closer to fulfilling a child’s wish. The Happy Wall was created in collaboration with WRDSMTH and is located on Melrose Place, outside the Thale Blanc flagship store, 8481 Melrose Place, Los Angeles, CA.
Stay tuned for more in the coming months. We will have t-shirts available soon and a special fundraising night planned for late August. Email to find out when the mobile Happy Wall will be near you. Spread the Happiness. #thehappyproject