THE POWER OF WORDS is a fashion and art collection, the vision of Deb Sawaf and a small group of brilliant inspiring individuals, driven to impact change and break down the barriers around the stigma of mental health. People express themselves through fashion, so why not make that expression, one that impacts change. Fashion leads culture, culture creates change. The positive words you wear can influence what people see on the outside and also impact how you feel on the inside. It’s time for the power of positivity. It’s time for the power of possibility.

It’s time for the POWER OF WORDS... by Thalé Blanc

LET'S MAKE THIS POSSIBILITY A REALITY.

MARKETING CAMPAIGN

Key voices in the mental health space, billboards, video & social media campaign. 

• The digital launch will begin in January 2022 with strategic partners and a minimum of 200 influencers in the world of fashion, sport, and wellness.
• Displays of the collection will be placed at hotels, lounges, restaurants, prominent heavy traffic locations. Product will be purchasable through QR codes. (See images below)
• The Power of Words collection will be shown at NYFW and Milan Fashion Week 2022. 
• The collection will be placed at select department stores worldwide.
• Part of the proceeds from this collection will go to “Stand Up for Mental Health”.

Phase II:

• Traveling art show throughout the United States.